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privacy policy


This privacy notice applies to the personal data collected by PERLE D’ AZUR (hereinafter “We”, “our” etc. as applicable), an enterprise seated in Athens, Greece ,26 Agiou Ioannou str,Voula. VAT nbr 102241365, through our website(collectively the “Website”) or through PERLE D’ AZUR pages on social media sites, such as Facebook, Twitter, et al. ("Social Media Pages")or through our financial department’s and customers’ communication services, including, indicatively and non-exclusively, any communication by post, email, fax, telecommunications’ messaging, or through our stores (collectively the “Stores”)

Stores include(a) the electronic shop, by the operation of which merchandise may be ordered and purchased without any physical presence of you, (b) any physical store, where our products are sold in a separate , clearly defined, space either within a department store (“shop-in-a-shop”) or within premises solely used by Perle d’ Azur (“physical store”). 

Please note that (a) in the case of a ‘shop-in-a-shop’ , data are also collected the department store, which issues the transaction bill and receipt to you, (b) our Website is hosted by “Shopify Inc” platform and data are collected by “Shopify Inc.” as well, (b) Operators of social media sites also collect data. Please refer to all privacy terms and conditions of aforementioned collectors of data. 



PERLE D’ AZUR is the data controller in relation to the relevant personal data collected by itself. 


We provide this Privacy Notice, as a data controller, describing for what purposes we use that personal data, who we will share this personal data with and your rights in relation to the personal data we collect from you.



table of contents

  1. What is personal Data
  2. Information collected on our Websites , on our Social Media Pages, in our Physical Stores 
  3. Additional purposes for which we process personal data
  4. Information shared with or collected directly by third parties 
  5. Direct marketing
  6. Storage of Information
  7. Cookies & Advertising 
  8. Opt-Out Rights
  9. Your other Rights 
  10. Privacy of Children 
  11. Links 
  12. Updates to Privacy Notice 
  13. Security Statement 
  14. Questions about Privacy - DPO 

  1. what is personal data

This notice applies to the personal data( which include any information that relates to an identified individual such as your name, address, telephone number, email address, month and day of birth, IP Address, billing and account information) that we collect, use and, under certain conditions and cautionary measures, disclose (namely, collectively) process. Please note that certain parts of your personal data, when not used in conjunction to other parts, may not enable us to identify you. 

  1. information collected on our website, on our social media services , in our physical stores
  • general browsing
  • We process navigational information about your browsing preferences on our Websites. This information allows us to see which areas of our Website are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services. Additional information, for example domain type, browser version, or service provider may also be processed by us, which will provide us with information regarding the general use of our Website. We process this information because it is necessary for our legitimate interests in operating and improving our Website. The aforementioned information is also shared and collected by the host of our e-shop, shopify.com.

  • location information
  • Our Website provide features, such as a store locator service if you have enabled the location-based services on your mobile devices. The features on our Website that require information about your location may make use of the GPS information on your mobile device. Sometimes we use other information (such as your IP address or nearby wireless access points or cell phone tower locations) to roughly estimate your location in order to provide you the features based on your location. If you use one of the features on our Website that require your exact location, we will collect and process your location data for this purpose. If you do not consent to or disable location-based services we may ask you to select manually the region where you are located, or enter your postal code to find a nearby store; if you choose not to provide this information some features may not be available.

  • personal data
  • -Contact Us and Click to Chat

    If you complete a general "Contact Us" form on one of our Websites (for example, to comment on or ask questions about our merchandise), we may process your name, email address, and any information that you provide in the text of your message.

    If you use the Click to Chat feature on one of our Websites (for example to ask questions about our merchandise), we may process any personal data, and any other information that you provide throughout the communication.

    We process personal data collected in connection with these features for the purpose of responding to your inquiry, and we do so because it is necessary for our legitimate interests regarding our communication with our customers and visitors.



    -Sign Up for Marketing Email List

    If you sign up for our marketing email list (i.e., 'Subscribe'), you will be asked to provide your email address and your consent to the processing of your personal data in order to send you marketing emails, cart abandonment emails (emails that are triggered when you place items into your bag and leave our Website before checking out), and product view emails (emails that are triggered if you search and/or view a specific type of product on our Website and leave before checking out). Signing up for our mailing list enables you to receive information about products that we provide via email. If you wish to unsubscribe, then please visit the "Opt-Out" section of this Privacy Notice or follow the opt-out instructions on any marketing email you receive from us.

    -Sharing an Item with a Friend

    When you share an item with a friend from one of our Websites, the designated recipient will receive your name and email address, as well as any information you entered in the message. The email address of your recipient may be collected or used for promotional purposes by us. You should not share items with friends unless you believe your friend would be interested and want to receive the information. We process personal data for this purpose because it is necessary for our legitimate interests in providing this service to our visitors.

    -Creating a Membership

    You may be given the opportunity to create an account and become a member of PERLE D’ AZUR. This membership allows you to enjoy a more personalized experience, create an address book called ‘’My Saves List’’, and enjoy "quick checkouts" by allowing us to automatically enter your billing address and preferred shipping information. It may also give you additional benefits, such as rewards by collecting points etc. Creating an account requires you to enter your email address, first and last name, and to create a password, and allows you to provide your postal address, telephone number, birthday, gender. When you create a membership, you will receive a welcome email that will be delivered to the email address you inserted into the email field during the registration process. We process personal data for these purposes because it is necessary for our legitimate interests and this can provide functionality to our customers.

    To have your membership cancelled, use the Contact Us section of the Help page. Please include the email address of the membership you wish to cancel.

    -Saving Payment Details in your Membership

    If you choose to add a payment type to your membership, you will be able to access quickly this information during checkout when you are signed in. Your preferred payment type will pre-populate during checkout (but you can always use another payment type). You can update or change this information by clicking on the ‘’Edit’’ button. Only payment methods that can be used on our Websites will be available to be selected during checkout. We process personal data for these purposes because it is necessary for our legitimate interests in order to provide this functionality to our customers.

    -Purchasing Merchandise Through our Website

    If you purchase merchandise through our Website, we will process your personal data for this purpose (i.e., name, billing and shipping address information, email address, telephone number, and payment card information), as well as information about your purchases on our Websites, which we may combine with any of your Physical Store purchase information. In addition, if you have created an account and have become a member, you will be able to view your order details when you log into your membership. We process personal data for these purposes because it is necessary to perform a contract with you and for our legitimate interest in managing and operating our business. 

    Please note that the payment service provider, which you may use for your payment option at checkout, will be a data controller in relation to personal data it collects from our checkout page to determine whether it will allow you to use it as a payment method. How the separate payment service provider uses and shares the personal data it collects, is controlled by its own privacy policy. You should take into account the payment service provider’s terms and conditions as well. 

    You may also receive non-marketing emails from us, such as order confirmation emails, shipping confirmation emails, and transactional emails.

    -Market Research

    We collect the information when you fill out a survey or otherwise engage in market research offered on our Websites or in emails. This information will assist us in gathering feedback from you in order to improve our Websites and continue to offer features that you prefer. We process personal data for these purposes because it is necessary for our legitimate interests in improving our Websites and the products and services offered to our customers and visitors.

    1. Information Collected on Our Social Media Pages

    Personal data may be collected directly by us through our Social Media Pages and may also be collected by the social media site hosting the PERLE D’ AZUR Social Media Page. 

    The collection of personal data directly by us on our Social Media Pages will include the type of information addressed under "What is Personal Data" above. 

    Regarding personal data collected by the social media sites,  this Privacy Notice does not cover the privacy and security practices of the social media sites on which PERLE D’ AZUR has Social Media Pages. Please review privacy policies and terms of service on the social media sites.

    The social media sites may provide aggregate information and analysis to us about your use of our Social Media Pages. This allows us to understand and analyze effectively our user growth, general demographic information about the users of our Social Media Pages, and interaction with content on our Social Media Pages. Overall, this information may be used to help us understand the types of visitors and users of our Social Media Pages and use of the content. We process personal data for these purposes because it is necessary for our legitimate interests in understanding and providing appropriate and relevant content to our customers and visitors.

    1. Information Collected in our Physical Stores

    We may collect personal data from you when you contact us via telephone, e-mail, fax, or mail (post). This will include any information that you may provide to us about yourself or the issue you are contacting us about. We will use this personal data solely for the purpose of providing the relevant customer support services to you. We process personal data for these purposes because it is necessary for our legitimate interests in providing support to our customers.

    If you purchase merchandise in our stores, we may process your personal data for this purpose (i.e., name, contact details, and payment card information), depending on the payment way you use for your purchase and whether you are a member. We use the personal data that we collect about you to facilitate purchases, process payments, and manage product returns. We process your personal data for these purposes on the basis that it is necessary to perform a contract with you.

    We may also collect information about your purchases in stores, which may be combined with information about your online purchases and use of our site. We process personal data for these purposes because it is necessary for our legitimate interests in managing and operating our business and providing information that may be of interest to you.

    Please note that, if you connect to the wireless internet service ("Wifi") in our physical stores, we or, in case of a ‘shop-in-a-shop’ facility, the retailer of our products, may collect data about your device (including your device type, device identification number and browser type) and your use of the Wifi (including how long you stay connected to the Wifi, the websites you visit and the mobile applications you use). These data may include personal data. We or the retailer use the data that we collect in connection with your use of the Wifi to improve and prevent abuse of the Wifi, analyse consumer traffic in these stores, and understand customers' interests. We process your personal data for these purposes on the basis that it is necessary for our legitimate interest in managing and operating our business and providing Wifi to our customers. Please note that, in case a retailer collects your personal data, which is the case in a ‘shop-in-a-shop’ facility, you should take into account the retailer’s privacy notice. 

    1. additional purposes for which we process personal data

    We may also process personal data that we collect under this notice for the following purposes to the extent permitted by law. We process personal data for these purposes when it is necessary to protect, exercise or defend our legal rights:

    • To detect, and protect us and other third parties against misuse of our Websites (such as spamming), negligence, fraud, theft and other illegal activities. 
    • To audit compliance with our and their internal policies and to terminate or suspend your accessing or use of our Websites for engaging in any misuse of our Websites or other illegal activities. 
    • To conduct appropriate anti-fraud checks in which the personal data that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. 
    • To comply with administrative, tax, investigative or other audit requirements or any other legal or regulatory disclosure requirements. We process personal data for these purposes because we are required to do so by law.
    • As permitted by applicable laws, rules, and regulations, and to comply with any legal or regulatory requirements.

       4. information shared with or collected directly by third parties

     

  • Email or postal addresses
  • We do not sell, or grant rights to third parties to process your email address for their own marketing purposes.

  • Service Providers
  • Please be aware that we may appoint third parties to provide services to us or on our behalf, such as fulfilling orders (including, but not limited to, processing payments, providing fraud prevention services, and verifying addresses), providing electronic online information, monitoring and analyzing site activity and the effectiveness of our advertising, providing support services, conducting credit reference checks, serving site content (including a site search feature), organizing information, conducting surveys, administering and sending mobile notifications and email messages, offering interactive features, assisting us with our Social Media Pages, evaluating potential models. Such third parties may have access to your personal data to provide services to us. These third parties are not allowed to collect and process your personal data, save for the strict purposes of fulfilling their contractual obligations to us. 

    Regarding our e-shop, this is hosted by www.shopify.com. As a result, the relevant policy terms and privacy notices apply. 

  • Legal Disclosures
  • You should also be aware that we may disclose personal data about you (i) if we are required, or we genuinely believe that we are required, to do so by law or legal process, (ii) if we reasonably consider that it is necessary to protect the users of our Websites, or (iii) in connection with an investigation of suspected or actual fraudulent or other illegal activity. In the event that we are acquired by a new owner, or we become part of a group of companies, your information may be transferred to the new owner, or another entity in the group, only in case there is a succession in rendering of services to you, as part of our assets. If this occurs, we will take all reasonable steps to ensure that our new owner or other entity in the group, of which we may become a part, will use your personal data only in accordance with the terms of this privacy notice.

    1. direct marketing

    We may from time to time process your personal data to send you marketing emails about our products. 

    You may opt out of receiving marketing emails, cart abandonment emails, and/or product view emails at any time, free of charge, by following the instructions in any marketing communication. Furthermore, you may select the frequency at which you receive marketing emails or unsubscribe if you no longer wish to receive marketing emails, cart abandonment emails, and/or product view emails by visiting the Unsubscribe page.

    We may also process your personal data to send you mail by post about our products, such as leaflets, catalogues etc. You may opt out of receiving marketing mail at any time, free of charge, by following the instructions in marketing communication, or by using the ‘’Contact Us’’ section.


    Please note that, if you unsubscribe from our email marketing list, you may still receive non-marketing emails from us, such as order confirmation emails, shipping confirmation emails, and transactional emails.


    1. storage of information

    The time period for which we keep personal data depends on the purpose for which we collected it. In all cases we keep it for as long as necessary to fulfill the purposes for which we collected it. We will then delete the personal data, unless we are legally required to retain it or if we need to retain it in order to comply with our legal obligations (for example, for tax and accounting purposes).

    1. cookies & advertising
  • What Are Cookies and How Do We Use Them?
  • We use a browser feature known as a "cookie", which assigns a unique identification to your computer. Cookies are typically stored on your computer's hard drive or mobile device. Information collected from cookies is used by us to evaluate the effectiveness of our Websites, Social Media Pages, analyze trends, and administer our Websites and Social Media Pages. The information collected from cookies allows us to determine such things as which parts of our Websites and Social Media Pages are most visited and difficulties you may experience in accessing them. With this knowledge, we can improve the quality of your experience on our Websites and Social Media Pages by recognizing and delivering more of the most desired features and information, understanding which features are accessed or completed, as well as by resolving access difficulties. In addition, we use cookies to help us keep track of items you add into your shopping cart and to be informed whether your computer has been used to visit our Websites in the past. By creating an account, you have the ability of maintaining shopping carts between visits. Our Websites also use cookies to help keep track of any membership information. We also use cookies and/or a technology known as web bugs or clear gifs, which are typically stored in emails to help us confirm your receipt and response to our emails and to provide you with a more personalized experience when using our Websites. For more information on the types of cookies that are placed and cookie settings, please go to the Cookies Policy page on our Websites.




    2. Cookie Opt-Out and Settings

    To explore what cookie settings are available to you, including the type of cookies that have been set, look in the "preferences" or "options" section of your browser's menu.

    To stop receiving cookie-based ads from a third party advertising company we use, click on the link included in the advertisement, or in this policy, and follow the instructions on opting out. We may use more than one third party company for cookie-based advertising, which would require you to opt out of each company through the advertisement links.


    1. Website Analysis

    We use third party service provider(s) to assist us in understanding effectively the use of our Websites and Social Media Pages. Our service provider(s) will place cookies on the hard drive of your computer and will receive information that is able to educate us on such things as how you navigate around our Websites, what features are accessed to, completed, or most used, what products are browsed and general purchasing information. Information may also be collected about a search engine used, and a search engine or website advertisement clicked to direct you to our Websites. Our service provider(s) analyses this information and provides us with aggregate reports. The information and analysis provided by our service provider(s) will be used to assist us in understanding effectively your interests in our Websites and serving those interests. The information collected by our service provider(s) may be linked to and combined with information that we collect about you when you visit our Websites. Our service provider(s) is/are contractually restricted from using information they receive from our Websites other than to assist us and fulfill its/their contractual obligations.

  • How Do Others Use Cookies on Our Websites to Serve You Advertising?
  • We may contract with third party advertising companies, which on our authority present adds on our Websites. These third parties also collect non-personally identifying information about you by placing cookies on your browser and/or using Pixel Tags when you visit our Websites. These advertising companies may use and share information gathered about your visit to our Websites to deliver our ads to other websites that are a part of their online advertising networks and/or search engines. We receive aggregate information from these third parties to gauge our advertising effectiveness. To stop receiving cookie-based ads from a third party advertising company we use, click on the link included in the advertisement and follow the instructions on opting out. We may use more than one third party company for this cookie-based advertising, which would require you to opt out of each company by clicking on each advertisement link separately.

    If you would like more information about how cookie-based advertising works please select: ‘’Your Online Choices’’ at www.youronlinechoices.com (you will leave this site for a centrally managed online site where you can specify your preference. However, please note that the use of the aforementioned website does not turn off all internet advertising and deactivates only advertisements that are customized to your  interests based upon previous web browsing activity).

    1. opt-out rights
  • Collection of Mobile Device Location Information 
  • Your mobile device may allow you to disable location-based services, which will prevent any of our mobile sites and Apps from accessing your mobile device location information. For specific questions regarding disabling your device's location-based services, we recommend that you review the specific instructions provided for your mobile device. Please note that some features on our mobile sites and Apps may not be available if you disable location-based services.

  • E-mail or postal addresses access
  • If you do not wish to receive emails or marketing material from PERLE D’ AZUR, then you can unsubscribe on the UNSUBSCRIBE or CONTACT US page.

    Please note that, if you request to be removed from our email marketing list, then you may still receive non-marketing emails, such as confirmations from us regarding any orders that you have placed on our Websites.

  • Cookies
  • If you would like to deactivate our ability to analyze your anonymous browsing and purchase behavior through the use of this service, you may deactivate the setting on your Web browser which allows you to accept cookies. If you choose to do this, however, then you will be unable to use certain features and services offered on our Websites.

  • Ads on a third party site on which You have an account
  • If you no longer wish to receive advertisements from us, when you log in to certain third party sites (e.g. Facebook), then you will need to change the settings on the respective social media / third party site. If you would like to change the advertising settings, please review the privacy policies and terms of service on the respective social media / third party site.

    1. your other rights

    Subject to law in force, you may (1) request access to the personal information we maintain about you; (2) request that we update, correct, amend, or erase your information; or (3) request the restriction of our use of your personal information. In addition, you may receive, in a structured, commonly used and machine-readable format, the personal information that you have provided to us about you, with your consent or based on a contract to which you are party. You have the right to have this information transmitted to another company, where it is technically feasible, further to your clear consent.

    You also may object at any time to the use of your personal information, on grounds relating to your particular situation, where we use that information based on our legitimate interests as described above. If we use your personal information to send you marketing communications, you may object at any time and without providing any reasons to such a use (e.g., by clicking in the unsubscribe link in our marketing emails), and we will apply your preferences and go ahead with the procedures. You also may withdraw any consent you previously provided to us. If you do so, this will not affect the lawfulness of our use of your information based on your consent before its withdrawal.

    If you wish to exercise these rights, please contact us as specified in the DPO section below. You may also contact us if you think that personal data that we hold about you needs to be updated. Please note that in each territory a data protection authority is competent to deal with any complaint you may establish.

    1. privacy of children

    Our Websites are not aimed at children under the age of sixteen (16) years. Furthermore, we do not knowingly collect any personal data from children under the age of sixteen (16) years. The children's products that we offer for sale on our stores (physical or e-shops) are intended for purchase by adults only. No one under the age of sixteen (16) years should provide any personal data on our Websites and/or at our stores.

    1. links

    For your convenience and enjoyment, our Websites may contain links to other websites operated by third parties ("Third Party Sites"). We do not monitor and are not responsible for the privacy practices or the content of such Third Party Sites. You should review the privacy policies of each Third Party Site to ensure that you are comfortable with the privacy notices and security notices practices.

    1. updates to privacy notice

    Applicable legislation and industry regulation may demand an update to the way, duration and content of information that we collect and process. Moreover, as we continue to offer our customers new and different types of content and services, we may revise this privacy notice to reflect the changes that we have made to our information collection, use or disclosure practices. Please study again this Privacy Notice every time that it is updated. 

    1. security statement

    We limit the number of employees that have access to the databases that contain personal information, and our employees are advised of the importance of confidentiality. Any of our employees is given access to personal data on a need to know basis, in order to develop effectively our business and perform our services in our relationship with you or third parties. 

    While we implement updated security measures on our Websites, you should be aware that total security is not possible.

    1. questions about privacy – DPO 

    If you have any questions, comments or concerns regarding our privacy practices or our legal compliance, please email us at info@perledazurswim.com or write to us at the address set out below, at the attention of the Data Protection Officer:

    26 Agiou Ioannou, Voula  16673  Athens- Greece